From Ads to APIs to (Book Now) Buttons

Our good friends at Button recently published a great article titled “The Evolution Of Mobile Commerce: From Ads to APIs to Buttons“. Pingup is very keen on the key messages in this piece. Here are a few notable passages. “Rather than focusing primarily on pull-advertising based tactics, today’s leading mobile commerce services build marketing directly into their products

The Growth of Mobile Apps and the Impact on SMBs

Throughout the lifecycle of the internet, there have been a vast number of changes in the way users interact with and access it. We have witnessed a progression from dial-up modems, to cable modems, to wireless routers. Similarly, we saw users connecting via desktop computers, then laptops, and finally mobile phones and tablets. Despite all

Book Now is like Buy Now

Why the “Book” Button is the New Click-To-Buy

When eCommerce began to gain popularity in the 1990s, click-to-buy functionality was revolutionary for the retail economy. The ability to make purchases by simply clicking a button created a new revenue opportunity that countless brands, department stores, and online merchants have since eagerly latched onto as a key method for completing sales transactions. Business aggregators

The Value of Reviews in Driving Intent to Purchase

Local search is becoming an increasingly popular factor for consumers when deciding on where to direct their business, leaving small and medium-sized establishments scrambling to find ways to ensure they are appearing in as many relevant queries as possible. Between SEO, social media, and mobile advertising, there are a number of tactics business owners can