Pingup included in BIA/Kelsey video on Local Service Commerce

BIA/Kelsey recently published a video titled “Service Commerce: The Real Local Opportunity” that includes and interview between Booker CEO Josh McCarter and Mike Boland, Chief Analyst & VP at BIA/Kelsey. McCarter also provides an insightful overview of the $2.5 trillion “service commerce” opportunity in the U.S. “This is the opportunity that SMB management platform Booker calls “service commerce.”

The Value of Reviews in Driving Intent to Purchase

Local search is becoming an increasingly popular factor for consumers when deciding on where to direct their business, leaving small and medium-sized establishments scrambling to find ways to ensure they are appearing in as many relevant queries as possible. Between SEO, social media, and mobile advertising, there are a number of tactics business owners can