Blog

The Value of Reviews in Driving Intent to Purchase

Local search is becoming an increasingly popular factor for consumers when deciding on where to direct their business, leaving small and medium-sized establishments scrambling to find ways to ensure they are appearing in as many relevant queries as possible. Between SEO, social media, and mobile advertising, there are a number of tactics business owners can

Pingup Releases Industry’s First Mobile API for Real-Time Appointment Booking

Enables Business Listings, Directories and Software Providers to Immediately Capture Consumers’ Intent to Purchase Boston – May 7, 2014 – Creating an entirely new e-commerce layer, Pingup today announced the industry’s first mobile API that enables directories and software providers to easily add booking capabilities to business listings. Pingup represents the largest aggregated network of

TreatYoSelf Boston 2014

We, as always, are proud to be part of the thriving startup community here in Boston. We know that Bostonians have had to deal with a lot of cold, miserable weather this winter, so we feel it’s only right that a group of us startups band together to offer one lucky Bostonian a day to

Mobile is eating the world

Our business started with the simple assumption that mobile was going to “eat the world”. Many companies (many) have started here. No big deal right? easy to predict right? yes of course. The more tricky challenge is being able to predict the timing of your application’s adoption by this thundering herd of users who are

One Scheduling Flow to Rule Them All

Finding UX Commonalities in Scheduling Flows In our work at Pingup – to shorten the distance between businesses and their customers – we’ve tested various opportunities for consumer-to-business interaction. While some business – customer relationships can be streamlined or enhanced by text-based communications, this proved to solve for only a small slice of the pie.

The Remote Control in your pocket

In a recent article written by Farhad Manjoo (@fmanjoo), of Fast Company and the Wall Street Journal, he opines on something pretty near and dear to us. In the article he comments “Use Uber for your rides, OpenTable for dinner, Square when you’re at a food cart, Yelp to book a spa. When these apps