Blog

State of Digital Marketing 2018

So much to do, but where do I start. We here at Pingup believe that the state of digital marketing has never been more favorable for small and medium business. For years, the big companies were the only ones who had access to massive amounts of data, both first party and third party data. Recently,

How can my business be bookable on Facebook?

Did you know there’s over 2.07 billion active Facebook users monthly?1 A few weeks ago, we mentioned how important it is to be bookable on Google. It’s just as important to be thinking about how to make your business successful on Facebook. Many consumers visit Facebook multiple times every day, sharing experiences with friends and

Top Holiday Shopping Statistics for SMBs

The winter holiday season is one of the busiest shopping periods of the year. If you run an appointment based business, you can still take advantage of consumer shopping trends. It’s a great opportunity to boost your revenue for the year. Read the top holiday shopping statistics below to learn about a few trends that

Watch How Pingup Makes Your Business Bookable Online

Watch our new video to learn more about how a Pingup Bookable subscription can help your business be bookable everywhere consumers are searching online. Pingup partners with major search engines to enable a booking button on business listings in online search results. That button leads to a booking website that you customize for your business.

Is Your Small Business Accessible Online?

Is Your Small Business Accessible Online? Small business owners need to pay attention to this statistic: 81% of consumers use online search engines and directories as their primary source for local business information1.  That means that a majority of consumers prefer searching online when they need something from a small business. If your small business isn’t

Pingup Extends Reach With New Bing Integration

Online scheduling and ordering platforms have been quietly picking up steam as local merchant adoption rates climb, but the Boston-based tech developer Pingup is betting that 2017 will be the year the vertical finally explodes, thanks in part to a new integration between Pingup and Bing that was announced this morning.