So much to do, but where do I start. We here at Pingup believe that the state of digital marketing has never been more favorable for small and medium business. For years, the big companies were the only ones who had access to massive amounts of data, both first party and third party data. Recently,
5 Quick and Simple Tips and Ideas for Hair Salon and Spa Marketing We hear it all the time from the thousands of spa and salon owners on our platform: “What is the best marketing tactics for hair salons and spas?” While we don’t run a salon or spa, we are pretty good at marketing
Top 3 Small Business New Year’s Resolutions for 2018 The start of a new year is the perfect opportunity to reflect on what your business has achieved. It’s also a fantastic time to establish new goals and challenge yourself to grow your business in new ways. Here at Pingup, we talk to a lot of small
Did you know there’s over 2.07 billion active Facebook users monthly?1 A few weeks ago, we mentioned how important it is to be bookable on Google. It’s just as important to be thinking about how to make your business successful on Facebook. Many consumers visit Facebook multiple times every day, sharing experiences with friends and
The winter holiday season is one of the busiest shopping periods of the year. If you run an appointment based business, you can still take advantage of consumer shopping trends. It’s a great opportunity to boost your revenue for the year. Read the top holiday shopping statistics below to learn about a few trends that
Looking to capture more customers with your Holiday deals? Holiday promotions are a great way to encourage new and old customers to visit your business during this busy season. You probably added a sign to your window and maybe you even purchased an ad in a local publication. Those are still good ways to spread
93% of online experiences begin with a search engine, Google being the king 1 When most people think about visiting or making an appointment with a business, they begin with an online search engine. Google owns 65-70% of the market share for search1. If you’re a small business owner, you need to actively manage your
When you need local business information, where do you look first? You probably start with an online search. A comScore 2015 study found that 81% of people use search engines and directories as their primary source of local business information. A third of people, who are looking for local business information online, want to book
Watch our new video to learn more about how a Pingup Bookable subscription can help your business be bookable everywhere consumers are searching online. Pingup partners with major search engines to enable a booking button on business listings in online search results. That button leads to a booking website that you customize for your business.
10 Tips to Promote Your Business on Small Business Saturday Small Business Saturday isn’t just for retail businesses! If you own a service based business and take appointments, you can participate in Small Business Saturday too. Last year, an estimated 112 million consumers said that they shopped at small businesses during the annual holiday event
Is Your Small Business Accessible Online? Small business owners need to pay attention to this statistic: 81% of consumers use online search engines and directories as their primary source for local business information1. That means that a majority of consumers prefer searching online when they need something from a small business. If your small business isn’t
Did you know about 70% of Americans use social media daily to engage with each other? More and more businesses are also engaging with their customers on Facebook, Twitter, Instagram, and more. This is precisely why we made it easy for businesses to be bookable from their social profiles and from within posts.
Online scheduling and ordering platforms have been quietly picking up steam as local merchant adoption rates climb, but the Boston-based tech developer Pingup is betting that 2017 will be the year the vertical finally explodes, thanks in part to a new integration between Pingup and Bing that was announced this morning.
Pingup Grows Local Transaction Platform to Cover Nearly 40% of US Search Activity
You don’t need me to tell you that the on-demand economy has taken off – and all signs point to it being here to stay. As new services and platforms enter the market everyday, consumers are growing to expect this kind of experience with businesses…
Pingup is a Boston-based transaction platform for local businesses that lets consumers schedule services and order food directly from a publisher network, using call to action buttons and bots.
Leading aggregation platform for local service transactions delivering over 10x growth across key metrics
Millennial consumers’ bulwarks against chatbots seem to be weakening, with nearly 55 percent claiming to have positive experiences with one, according to a new report.