When someone needs their home or business cleaned, where do you think they look first?
81% of people use search engines and directories as their primary source of local business information1. If you want to market your cleaning business, it’s important that you pay attention to that fact.
Word of mouth and flyers are both good starting points to grow your cleaning business. But if you’re serious about reaching more customers, you need to think about online local search results when you market your cleaning business.
1. Get Your Cleaning Business Listed in Search
Do you want to accelerate your exposure to local customers who need your cleaning services? When you market your cleaning business, you need to make sure your business can be found online. Today, most people start with an online search when they need to find a local business. Gone are the days of flipping through local phonebooks and directories. If you want your business to be found, it needs to exist in online search results as a business listing.
2. Offer Convenient Communication with Customers
Now that you’ve listed your cleaning business online, you should think about adding more ways for customers to get in touch with you. 64% of people prefer communicating with businesses via text message. Millennials are even more interested in only receiving text messages. It’s also probably more convenient for you to quickly answer a text message!
Many people also expect to be able to submit a request for your services online. There are a few different ways that you can accomplish this and grow your cleaning business. One of the easiest ways is to add a contact form to your existing website. If you don’t have a website, you could choose a booking webpage service. These often feature a customizable service menu and sometimes even real time scheduling.
3. Get Online Reviews from Your Existing Customers
The best way to encourage a new customer to request your services, is to make sure they see good reviews from your current customers. After you finish a job, send an email to that customer with links to top websites where they can leave a review. You will definitely want to include a link to your Google, Yelp, and Facebook listings. This is one of the best ways to grow your cleaning business!
Make sure to monitor your profiles on these websites with local business reviews. You’ll want to respond to every review, whether it’s good or bad. If you respond to reviews, people who see your responses will think that you are a serious business owner who truly cares about every cleaning job.
Hopefully these three tips will help you market your cleaning business online. Let us know how it goes and share your best tips in the comments below!
- comScore 2015
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