Tips for How to Start a Lawn Care Business with Online Marketing
If you’re researching how to start a lawn care business, don’t forget to spend some time thinking about online marketing.
These days, it’s very important to have a business presence online. Handing out lawn care flyers isn’t enough anymore! Most people start with an online search when they need to find a local business.
1. Get your lawn care business listed with online search engines and directories.
Listing your lawn care business online probably seems complicated and confusing, but it’s really very simple to do. And it’s FREE marketing! You just need your basic lawn care business information and our easy guide for getting free business listings online.
Don’t know what a business listing is? That’s okay! Learn more about what a business listing is and why you need one.
2. Create a website for your lawn care business.
If you want to look more professional than the lawn mowing competition, you need to build a website to represent your lawn care business online. Thankfully, there are a lot of easy to use tools available online that will get you up and running in less than an hour. We recommend taking a look at Squarespace or Wix. Once you create your business website, make sure to add your website link to all of the business listings we mentioned above.
3. Manage your lawn care business reputation online.
It’s important that you respond to reviews of your lawn care business posted by customers online. Set a reminder for yourself to check popular local review websites once a month. You’ll want to at least monitor Google and Yelp, which are two of the most popular websites where your lawn care customers might post reviews.
4. Accept new lawn care customer requests online.
Now that you’re a lawn care online marketing pro, it’s time to think about how you can make it easier for people to connect with your business online. You could create business accounts on social networks like Facebook and Twitter. Or you could add a contact form to your lawn care business website.
Ideally, you want to grab a new customer’s attention as early as possible while they are searching online for lawn care services. Pingup can actually add a button to your online business listings that allows customers to instantly request your lawn care services from an online search.
When you’re all done with these tips, learn 5 ways to promote you home services business for free!