Even if you have a shoestring budget, there are many ways you can promote your home services business online. We get asked this question a lot. Here are the top five free online marketing ideas for home services professionals that we share with our businesses.
Ways you can promote your home services business online without spending money:
1. Get free business listings
81% of consumers use online search engines and directories as their primary source of business information. If your home services business isn’t listed on search engines, you are missing out on a significant source of new customers. Don’t let your competitors steal those customers! You can add your business to most search engines and directories for free.
2. Send personal emails
You don’t need to signup for email marketing software to gain benefits from email marketing. You can send personalized emails reminding customers of what a great job you did last time. Let them know that you’re available for new projects. You can even reach out to people who contacted you in the past, but didn’t hire you.
When people receive your email, they will remember the home repairs and improvements that they need to tackle. All they need to do is reply to your email to get started. 76% of consumers prefer communication from businesses via email or text message.
3. Share photos of your work
Before you finish a job, ask if the homeowner will let you share a photo online. A picture is worth a thousand words. Share photos of your work to social media sites like Facebook and Twitter. Add them to your business profiles online on Google, Yelp and more. When people find your business online, the photos will convince them that you are an expert in your field and that they can trust you with their home.
4. Start a referral program
Offer a small incentive to existing customers if they recommend your services to a friend or neighbor. This works particularly well with recurring services like landscaping, but it can apply to any type of home services business. People are always looking for home services professionals who are trustworthy. A good recommendation can stop a potential customer from researching your competitors and eliminate any concerns they might have about hiring you.
5. Team up with other professionals
Often, a homeowner will need more than one type of repair or improvement. Connect with home services professionals who offer different services from yours. You can pass along each other’s contact information to homeowners and benefit from additional jobs.
Whether you try one or all five of these free recommendations, you’ll be attracting new customers for your home services business in no time! With the money you save, you should think about investing in making your business listings actionable. When a potential customer finds your business listing online, make sure that they can instantly request a quote for your services. Find out how Pingup can help you get more customers for your home services business.