More and more people prefer booking online.
The growth of the internet has significantly impacted how people interact with businesses. The average U.S. consumer now spends 5 hours a day on a mobile device ( Source: Flurry Mobile ). It’s not surprising that most people start with an online search when they need information about a business.
There are a lot of reasons why people expect businesses to be bookable online. One of the top reasons is convenience. Before the internet, customers had to set aside time to call a business to make an appointment. Now, customers can use the internet to request appointments whenever they want, even when a business is closed. A majority of consumers say that the option of booking online is either expected or sets a business apart ( Source: Yodle ).
What does this mean for your business?
This change in consumer behavior applies to businesses across all verticals. You should pay attention if you manage any type of appointment based business. A few examples are hair salons, spas, landscapers, financial advisors, painters, electricians, plumbers, moving companies and pest control businesses.
If you haven’t done so yet, you should consider accepting online requests for appointments, services or quotes from customers in your area. Not convinced? Read a few more reasons why you should take action.
To learn more interesting statistics about this trend, take a look at our infographic below: