We hear it all the time from the thousands of spa and salon owners on our platform:
What are the best marketing tactics for hair salons and spas?
While we don’t run a salon or spa, we are pretty good at marketing and having generated tens of thousands of appointments online for different spas and salons. We have a few ideas that we think might help you get new clients. If you have other ideas, please leave them in the comments section for others to try!
1. Business Listings for your Hair Salon or Spa.
Marketing your hair salon or spa starts with consistent listings across search engines. This is a very important tactic as 80+% of people will use a search engine to find a local business. If you are not listed, you will not be found. There are some services available that will help you manage your listings, but we find that if you claim your spa or salon business across the top marketing sites such as Google and Facebook, you are more than halfway there. We have an article on claiming your Google My Business listing. Here is a link to doing the same on Facebook.
2. Advertising your Spa or Salon
Here are some advertising ideas for your hair salon or spa. Contact Groupon to see how much reach they have in your area and consider doing a special offer. Learn more about the Groupon Marketplace here. If you are not into the offer option, try an advertising campaign on Facebook and Instagram. We are hearing that many spas and salons are running advertising campaigns on Pinterest.
3. Spa / Salon Marketing Ideas
Here are spa and salon marketing ideas. Some social advertising is pretty basic, but here are some unique ideas that you may want to try out. As we will talk about below, recommendations or referrals are one of the best ways to grow your hair salon or spa business. You could try offering a referral bounty to customers who refer new customers to you. Here’s another idea – video. Create a short (60 seconds or less) video of your salon or spa that shows off your facility as well as highlights a few of the folks on your staff.
4. Recommendations, Reviews and Reputation Management
Recommendations and Reviews are great ways to capture new customers. However, they are typically earned not given. Word of mouth marketing can be specifically beneficial for salons and spas. A loyal customer may be one of the best sources of new customers. Treat them well, casually ask them to write a review for you across reviews sites like Yelp. Lastly, make sure that you pay attention to reviews for your business across all social and search sites.
5. Search Engine Optimization
Search Engine Optimization or SEO is part art and part science. Simply put, it’s an exercise to optimize your site content for search engine ranking. SEO delivers “organic” search traffic from the search engines. When a consumer types “brazilian blowout appointment” in a search engine, you want to appear at the top of the first page to grab their attention. In order to rank in search results for a keyword phrase, you’ll want to make sure to have a lot of content around that phrase.
Marketing a hair salon or spa does not have to be difficult. As we noted above, there are a number of tactics that you can employ to attract customers to your business. We suggest that you test a few of these to see what works, optimize those that deliver and cancel those that do not.
Happy Marketing from your friends at,
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