The winter holiday season is one of the busiest shopping periods of the year.
If you run an appointment based business, you can still take advantage of consumer shopping trends. It’s a great opportunity to boost your revenue for the year.
Read the top holiday shopping statistics below to learn about a few trends that all small business owners should know.
Consumers like gift cards.
This time of year is the best opportunity for selling gift cards, especially for an activity or experience. The holiday season is the biggest gift card buying time of year based on dollar value1. In fact, 39% of consumers prefer to gift an experience like tickets to a show, a meal at a restaurant or a spa service2. Recipients are just as eager to unwrap a gift card. 42% of people would like to receive a gift card3. If you’re not selling gift cards yet, this is the best time of year to start.
Last-minute shopping is popular.
You probably won’t be surprised to learn that 43% of consumers do their holiday shopping late in the season6. Regardless of when Christmas falls, the retail store holiday rush starts on Friday one full week before Christmas7. However, you might not expect that 48% of consumers actually plan to shop after-Christmas sales in stores8. Small businesses can prepare for this post-holiday rush with special incentives and extended availability.
Shopping online for the holidays is widespread.
One survey found that 83% of participants expect to use a desktop and/or laptop for their holiday shopping2. In fact, 47% of millennials look to Facebook for gifting inspiration4. That’s a large percentage of gift research that happens online. Small businesses need to make sure that they are represented online everywhere consumers are searching.
It’s important to capture a consumer’s interest at the exact moment they perform an online search for holiday gifts. 50% of consumers say that a convenient online shopping experience positively affects their holiday spend5. You need to consider how you can offer a better online experience than your competitors. If you take appointments, you can assume that more people shopping online means more people booking online.
If you want to learn more about being bookable online, let us know and one of our experts will be in touch!
1 Prepaid and Gift Cards in the U.S., 5th Edition, Packaged Facts
2 Deloitte Holiday Survey 2017
3 PWC’s “2016 Holiday Outlook: It’s the Most Digital Time of the Year”
4 National Retail Federation’s 2017 Holiday Planning Playbook
5 Accenture 11th Annual Holiday Shopping Survey
6 Deloitte 2016
7 Google Data, Aggregated, anonymized store traffic from a sample of U.S. users that have turned on location history, U.S., Nov.-Dec. 2015 and 2016
8 National Retail Federation, “Holiday 2016: Consumer Survey Highlights”